Bringing a Successful, Multi-generational Family Business Online with Social Media Marketing

When we first met with Shari and Abby, mother & daughter co-operators of Shouldice Farms, about launching their family farm business into online marketing, we could sense right away that these ladies were more than ready to meet the challenge of learning and collaborating with us.

We began by rolling out a brand-new social media presence in Spring of our first year, followed by five months of intense strategizing, planning, designing and writing to fulfill a whole season’s worth of social media content. We started off strong! A clear impact was felt due to their newly-recognizable presence online.

In strawberry seasons to follow, we continued applying our methods to help new families and young couples find Shouldice Farms online, and in turn, to help our clients build a reputable and reliable brand presence — all thanks to a consistent stream of information around their time-sensitive services & offerings. Our eye-catching designs carrying the Shouldice name helped establish a strong brand identity for the generations-old household name. 

Now more than ever, new families are discovering Shouldice Farms and starting traditions of their own rooted in exploring the bounties that local farms have to offer.