CLIENT
Kalsamrit Martial Arts
BRANDING
SOCIAL MEDIA MARKETING
PRODUCT DESIGN
CLIENT
Kalsamrit Martial Arts
BRANDING
SOCIAL MEDIA MARKETING
Giving New Life to an Industry Icon
Kalsamrit is championed by husband & wife team, Brendan & Kara Kalijundic, out of Bowmanville, Ontario, Canada. Since its conception in 2011, Kalsamrit has grown to over 700 members committed to self-improvement through martial arts. Kalsamrit teaches the full range of fundamentals to advanced techniques in Muay Thai and Brazilian Jiu Jitsu, and they do it very well.
When we first assessed Kalsamrit’s brand against their reputation for professionalism, competition and elite athletic development, we found a huge discrepancy with the achievements of the brand and its presentation. The old Kalsamrit brand, designed over ten years ago, appeared dated and amateur — unworthy of representing a business that deserves a refined, modern and useable brand that their community (and prospects) are proud to represent.
New Breed’s lead designer, Milena Hrebacka, determined the attributes of the old logo that made Kalsamrit as recognizable as it had become, and stripped away the rest. Together with the client, they created a new design that will enable Kalsamrit to move confidently into the future of their business’s growth; a logo that reinvigorates the community and stands the test of time.
Below: Old Logo
Redesigned Logo Variations (2024)
Refining & Focusing Kalsamrit’s Brand Messaging
What many business owners take for granted is the inherent trust that new (and existing) clients place in their brand when they opt into a new promotion or incentive. Engaging with a new business is risky for a cold lead, and from the perspective of someone trying martial arts for the very first time, quite courageous.
By establishing a reputable and recognizable brand presence throughout every touchpoint of the client acquisition journey, you are establishing trust and reaffirming that the lead is in the right place.
Integrating the redesigned Kalsamrit brand into their online marketing requires commitment to their new brand image, but also the development of their brand persona. The voice that speaks to thier audience must embody the culture of Kalsamrit, and in doing so, resonates with their ideal client.
Marketing Term: 4 Months
Initial Start-up Marketing Plan: $1,000 flat fee
Monthly Design Retainer: $1,000
Apparel & Equipment Design
Let’s talk about you.
BOOK A FREE 30 MIN, one-on-one, ZERO PRESSURE CONSULTATION with owner & designer, Milena Hrebacka. BOOK A FREE CONSULT CALLLet’s talk about you.
BOOK A FREE 30 MIN, one-on-one
ZERO PRESSURE CONSULTATION with
Milena Hrebacka, Owner & Designer
Let’s talk about you.
Book a free 30-minute, one-on-one, zero-pressure consultation.