CLIENT

CanWaCH | CanSFE

WEBSITE DESIGN

BRANDING

EVENT COLLATERAL DESIGN

MARKETING

SOCIAL MEDIA

Annual Reports

Pandemic Report

CLIENT

CanWaCH | CanSFE

WEBSITE DESIGN

BRANDING

EVENT COLLATERAL DESIGN

MARKETING

SOCIAL MEDIA

Annual Reports

Pandemic Report

Branding the Face of Women & Children’s Health in Canada

The Canadian Partnership for Women and Children’s Health (CanWaCH) is a partnership of more than 90 non-governmental organizations (NGOs), academic institutions and health practitioner associations working together to improve women and children’s health around the world.

New Breed has proudly served CanWaCH in all areas of graphic design and web development since 2017.

Together, we have:

Published countless e-docs informing government policies on reproduction rights & laws and children’s health & safety
Launched multiple timely & educational microsites sharing accurate information about the COVID-19 pandemic, and
Rebranded CanWaCH and affiliated sub-brands
Designed stunning, emotion-injected Annual Reports—with a different theme each year—that capture the essence of CanWaCH

…all in an effort to establish a strong foundation upon which to buit this world-changing organization’s bright future.

*Everything we’ve produced for CanWaCH has been mirrored in French.

CanWaCH asked us to completely reimagine their hallmark website in 2019.

We led their team through the following steps:

1. Organize the content and make it friendly.

We asked: How can we make it as easy as possible for users to find what they’re looking for? The former site presented a lot of disorganized content, so we used a site architecture to group pages together, eliminate duplicate content and shorten the steps it took to get from one area of the site to another. We also renamed pages and rewrote content for a streamlined user experience.

2. Design for dynamic content.

One of the biggest headaches the client experienced with their former site being in Drupal was the inability to implement new functions or make changes to the content without the need to hire a developer. Building the new site on WordPress allowed for us to teach their entire team in one, 1-hour session how to maintain, edit, update and add content (text, images, videos, files, posts, events, articles, etc.) completely on their own. The new pages are templated, easy to use and clean in design. The team now feels in control and competent managing their own website.

3. Custom database integration.

Not very many websites that we come across require a custom database, but our development team rose to the challenge and delivered in order to make CanWaCH’s Project Explorer a reality. We created a spin-off version to create a mini-Explorer for their microsite: equalfuturesnetwork.ca.

Platform: WordPress

Start to Finish: 24 weeks

Price Range: $40,000

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The Equal Futures Network

The Equal Futures Network connects national, regional, community and grassroots organizations, agencies, civil society and projects from across Canada that are committed to advancing gender equality and to ensuring equal futures for all.

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100 Days of a Pandemic Timeline

CanWaCH remains at the forefront of data collection and public health awareness since the beginning of the COVID-19 pandemic. Designing and building this microsite informs partners and the public about where we were before the virus struck, and where we’ve been since.

Visit Website

The Equal Futures Network

The Equal Futures Network connects national, regional, community and grassroots organizations, agencies, civil society and projects from across Canada that are committed to advancing gender equality and to ensuring equal futures for all.

100 Days of a Pandemic Timeline

CanWaCH remains at the forefront of data collection and public health awareness since the beginning of the COVID-19 pandemic. Designing and building this microsite informs partners and the public about where we were before the virus struck, and where we’ve been since.

Visit Website