CLIENT

Boss Thai Boxing & Fitness

WEBSITE DESIGN

BRANDING

PRODUCT DESIGN

MARKETING

INTERIOR DESIGN

EXTERIOR SIGNAGE

CLIENT

Boss Thai Boxing & Fitness

WEBSITE DESIGN

BRANDING

PRODUCT DESIGN

MARKETING

INTERIOR DESIGN

EXTERIOR SIGNAGE

Building Boss Thai Boxing from the Mats Up

There is more than meets the eye to starting a gym. In this case study, I detail the essentials that were required to first market Boss online, and what we needed to design in order to outfit a working gym. Boss Thai Boxing & Fitness opened its doors in January of 2020, three months before Canada’s first wave of COVID-19. Through four state of emergency lockdowns and mandated business closures, today, Boss prevails.

brand mood board Ericka Day

Before & After: Interior Design & Merchandising

Before the opening of Boss, during renovationsAfter renovations, a full Boss Muay Thai class

Piercing the Martial Arts Market with a Standout Brand Presence

Today, it is of utmost importance to make a compelling first impression online. When people begin to research local gyms, our website must not only appear high in the Google rankings, but when we’re granted a click and a visit, our website’s main task is to hold that user’s attention so their search begins and ends with us. 

The website provides everything the user is looking for and hoping to accomplish: it answers their questions clearly and provides a means of direct human contact; it enables those interested in trying a free class to begin the process immediately by completing a Free Trial sign-up form. This form triggers an email containing details about next steps to prepare the prospect for their first class, as well as a link to complete a liability waiver online. The website also states the gym’s policies on COVID-19 and its operating status, so as not to discourage any new participants from coming to the gym in-person.

The Boss Thai Boxing website was custom designed and developed on WordPress, using a drag & drop builder than allows the client to make quick and easy edits on the fly, which has proven useful over the past 18 months of constant closures, re-openings and changing protocols.

Start to Finish: 12 weeks

Price Range: $10,000 

Apparel & Equipment Design

Social Marketing

Let’s talk about you.

BOOK A FREE 30 MIN, one-on-one, ZERO PRESSURE CONSULTATION with owner & designer, Milena Hrebacka.
BOOK A FREE CONSULT CALL

Let’s talk about you.

BOOK A FREE 30 MIN, one-on-one 
ZERO PRESSURE CONSULTATION with
Milena Hrebacka, Owner & Designer

BOOK A FREE CONSULT CALL

Let’s talk about you.

BOOK A FREE 30 MIN
one-on-one
ZERO PRESSURE CONSULTATION
with Milena Hrebacka, Owner & Designer

BOOK A FREE CONSULT