Piercing the Martial Arts Market with a Standout Brand Presence

Today, it is of utmost importance to make a compelling first impression online. When people begin to research local gyms, our website must not only appear high in the Google rankings, but when we’re granted a click and a visit, our website’s main task is to hold that user’s attention so their search begins and ends with us. 

The website provides everything the user is looking for and hoping to accomplish: it answers their questions clearly and provides a means of direct human contact; it enables those interested in trying a free class to begin the process immediately by completing a Free Trial sign-up form. This form triggers an email containing details about next steps to prepare the prospect for their first class, as well as a link to complete a liability waiver online. The website also states the gym’s policies on COVID-19 and its operating status, so as not to discourage any new participants from coming to the gym in-person.

The Boss Thai Boxing website was custom designed and developed on WordPress, using a drag & drop builder than allows the client to make quick and easy edits on the fly, which has proven useful over the past 18 months of constant closures, re-openings and changing protocols.

Platform: WordPress

Start to Finish: 12 weeks

Price Range: $10,000