“Wow Milena. That looks fantastic. I’m so impressed with all the work you’ve done.”
Dr. Tim Gerstmar
Aspire Natural Health Branding, Website Design and Marketing Materials
Beginning with the logo design for Aspire Natural Health and building their new brand around it, I chose fonts, patterns and a new colour palette which compliments the soothing and calming nature of Aspire’s workplace culture.
Bringing the new brand to life through the design of the new website was not a challenge; it was beautifully organic. Choosing stock photography that would lend the feeling of airiness and optimism to our site visitors was the first achievement. Then, integrating aspects of the logo into the website design was key in trademarking that feeling as the Aspire Natural Health experience.
I am required to design an accompanying PDF document with almost every website project I undertake. That’s because in an effort to build a growing email list, business owners have found it valuable to offer something to the new website visitor, in exchange for their name and email.
We had luxury business cards ordered with a circular die cut and a spot UV gloss applied to the front. All around the edge the rope pattern of the Aspire logo symbol gleams in a high-shine gloss against the white background. The colours of the logo pop vibrantly against the clean white.